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Alexa Themes

Alexa Themes is a new way for users to customize their Echo devices across various interactions. These range from practical utilities like weather updates, timers, and alarms, to entertaining small talk moments like jokes. When a customer opts into a theme, select interactions will feature customized content, images, and mp3s tailored to that theme.

Timeline

Feb 2022 - ongoing

Team

Solo UX designer, collaborating with 1 content designer, 1 project manager, 1 business development specialist, 10+ engineers, and 10+ production contractors

My Role

Defined the end-to-end experience, scoped and iterated on solutions, supported user research efforts, and collaborated with product and engineering to provide launch ready assets.

Results

Launched 25+ themes since end of 2022, working with various brands

100 million+ enablements with 4.5+ average star ratings and consistent positive customer satisfaction

Drove campaign spends from advertisers, growing attributed revenue from existing campaigns by over 50%

Drove over 700K Echo family device sales

Launched

Theme Experience

Themes & brand presence integrate seamlessly into daily routines and top Alexa experiences, including weather reports, alarms, timers, pleasantries and more

1

  • Take a minute to write an introduction that is short, sweet, and to the point.

  • Take a minute to write an introduction that is short, sweet, and to the point.

  • Take a minute to write an introduction that is short, sweet, and to the point.

  • Take a minute to write an introduction that is short, sweet, and to the point.

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.